Most, if not all rental businesses suffered greatly in 2009 and 2010 might not be much better. What doesn’t break us, makes us stronger, right? Well, it’s tough to look for silver linings, but we must. One silver lining is that all businesses — and households, too, for that matter — have cut a lot of fat out of their operations and budgets. Efficiencies are more important now than ever. With revenues down, operating efficiently is a must, but the good news is that this new way of thinking and operating will be even more beneficial once the economy recovers.

Rental companies in general are aging their rental inventory more now than ever. With this approach, a rental operator must be careful not to take this “efficiency” too far. When looking to either efficiently dispose of equipment, re-rent equipment or purchase larger than normal items, consider the following two points:

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Editor's note: The Rental Advisor blog is maintained by Hageman, Stansberry & Associates, a rental industry consulting firm offering a broad range of services to the rental industry including assistance with business sales, business valuations and operational consulting.