Now is the time of year to begin your promotional campaign by giving wall calendars to your clients and prospective clients. Distributing calendars before the end of the year allows the recipient to put important dates and appointments on the calendar that you provided them — and that they’ll look at every day of the year. If you don’t give calendars to your customers, someone else will. This is a great marketing opportunity to get your business name in front of a targeted audience 365 days a year.

Why Calendars are the No. 1 marketing tool:

• 87 percent of all household recipients and 94 percent of all business recipients can recall the advertising message displayed on their calendars.
• 83 percent of businesses purchase the products or services of the advertiser who supplied them with a calendar, while only 78 percent did business with the firm prior to receiving the calendar.
• 12 is the average number of times a person uses a calendar per day. Take that number and multiply it by 365 and think of the number of impressions you make on one person each year.
• 67 percent of home calendar recipients and 44 percent of business calendar recipients would purchase a calendar if advertisers did not provide them.

Source: Calendar Advertising Council

ARA members can now take advantage of the Calendar and Merchandising Program, another member benefit. Browse from a wide variety of calendars and other promotional materials such as water bottles, flashlights and more. For more information about the offering and ordering, visit the Advertising and Marketing section under My ARA, or click here or call 800-788-6376.