Terex Aerial Work Platforms (AWP), Redmond, Wash., a business segment of Terex Corp., Westport, Conn., has realigned its management team to better serve customers. The changes, which take effect Oct. 1, 2010, establish local management teams supported by a global infrastructure to help reinforce Terex AWP as the clear global leader in work-at-height products.

“The environment for the aerial work platform industry is beginning to improve and as the global economy gains strength, we need to be more flexible, responsive and local. Traditionally strong aerial markets like North America and Europe are recovering and developing markets are accelerating their use of powered access equipment. 2011 and 2012 look like they will bring better times for our industry,” said Tim Ford, president of Terex AWP.

“Customers who buy Genie® branded products have come to expect exceptional quality, high returns on invested capital and local support that is always available,” Ford said. “Our organizational realignment emphasizes these three areas. As a market leader, it is vital that we leverage the strength of being global while presenting ourselves to customers as a local company in each market we serve. With last year’s opening of distribution and logistics operations in North Bend, Wash., and Roosendaal, the Netherlands, along with the anticipated fourth quarter start-up of a production facility in Changzhou, China, Terex AWP is investing globally to ensure customers around the world receive the same level of service, with products produced in local factories and sold and serviced by local staff.”

As part of the reorganization, Matt Fearon has been appointed vice president and general manager, AWP Americas. Fearon was most recently vice president and managing director for Europe, Middle East, Africa and Russia (EMEAR). In this newly created role, Fearon will have full operating responsibility for AWP operations in North and South America, including sales, product development, manufacturing and aftermarket support. Fearon will be based in Redmond, Wash.

Joe George, formerly vice president for Global Sales & Customer Care, has been named vice president and managing director, AWP EMEAR. He will be based in Terex’s European office in Schaffhausen, Switzerland. George will have responsibility for AWP European based operations, including sales, distribution engineering and manufacturing.

XS Koo, who is based in Hong Kong, remains in his current role as vice president and managing director, Asia Pacific. All operations in Asia, including the anticipated fourth quarter start up of Terex AWP’s Changzhou, China facility, are under his leadership.

Siva Balakrishnan has been named vice president and general manager, AWP Market and Channel Development, a newly created position. The company said a critical element to supporting its growth over the next several years will be to develop new products and services that augment its traditional offerings to retail rental operators. In this role, Balakrishnan will retain operating responsibility for AWP’s 14 service centers and two refurbishment centers, and be responsible for identifying and developing new revenue streams and channels of distribution.

Paul Caldarazzo, who has been with Terex since 1999, has been appointed vice president, AWP Globalization. In this new role, he will develop and deploy global strategies for engineering, supply chain and production as well as provide business-wide leadership for the Terex Business System, the operating system that is based on lean manufacturing principles.

“We can’t yet declare victory over this violent and deep downturn, but its grips are loosening,” said Ford. “As I look ahead, I am more optimistic than ever that Terex has a very bright future. These organizational changes will be a catalyst that enables us to move ahead aggressively in support of new growth.”