United Rentals, Greenwich, Conn., has adopted the Teradata Relationship Manager (TRM) product from Teradata Corp., Dayton, Ohio. Teradata specializes in data warehousing and enterprise analytics, and TRM is an enterprise marketing management portfolio, which helps manage real-time customer conversation across channels to keep communication consistent on the web, in stores and contact centers.

“Our IT and marketing teams are highly business-value focused with real-time technology as a core component — so the information management tools and applications we select must have proven value to deliver on our strategic objectives,” said Dean Moore, information technology director, United Rentals. “We have high expectations and requirements for CRM [customer relationship management]. In the equipment rental business, being in front of our customers at the right time with the right product offering is essential to winning their loyalty and business. Our marketing intelligence systems, using TRM, allow us to do this by distributing timely and relevant sales leads to our inside and outside sales forces. We’ll soon be using TRM to enable the integration of new direct-to-customer communications, including web, email and print-based marketing."

“Never before have marketers faced so much happening all at once — millions of shoppers click and interact every second, from anywhere, and more than ever from mobile phones. Data complexity, volume and channel dynamics now require split-second data integration and agile analytics. These extreme demands are driving momentum for TRM running on the Teradata database, the only high-end marketing portfolio that scales to mega-terabyte data integration and delivers consistently high return on customer conversations,” said Marc Schroeder, vice president, Teradata Customer Management Solutions Marketing.

TRM is designed to automatically execute marketing processes including control groups, personalization and contact optimization to ensure corporate governance with maximum effectiveness and measurability. Other customers that use Teradata customer management tools include Ace Hardware as well as American Airlines, Overstock.com and Winn-Dixie Stores in the Americas. For more information, go to www.teradata.com.