ARA’s new 2010-2011 Cost of Doing Business Report is the financial benchmarking guide for the equipment rental industry. Did you know it also can help you get what you need from your banker?

Discover how when Steve Abercrombie, financial educator and former banker; Barbara Carper Nuss, CPA, president of Profit Soup, Tukwila, Wash.; and Pat O’Brien, market president of Guaranty Bank and Trust Co., Boulder, Colo.; present “Cost of Doing Business Report Helps Bankers Say ‘Approved’” from 3:30-5 p.m. Sunday, Feb. 5, at The Rental Show in New Orleans.

You will hear the insiders’ perspectives on what banks need to make deals happen and how to use ARA’s Cost of Doing Business Report information — combined with your history and plans — to increase the chances of getting your banker to say yes when you need funds to replace your assets and grow your business.

During this session, you’ll receive answers to these questions:

• How can ARA’s Cost of Doing Business Report help your banker understand why rental companies are a good credit risk?
• What you can do to help your banker say yes to your next loan request?
• What should you ask to know whether a bank has what it takes to do business with you?
• How can you get the right financing in place if you’ve lost money in recent years?
• When does a Small Business Administration (SBA) loan make sense and how is it different from a conventional business loan?

Plus, you will receive a road map on how to prepare a successful loan request for your bank with a variety of loan types, including lines of credit, term loans, real estate loans and SBA loans.

This is your opportunity to discover how this report can help you receive what you need from your banker.

This seminar is just one of 30 offered at The Rental Show next month. If you haven’t registered, do so before Jan. 27 to receive the discounted rate of $200 for full registration, which includes all seminars, three days of the trade show and the keynote session. To register, click here.

If you haven’t yet purchased your copy of ARA’s Cost of Doing Business Report, click here to order a copy so you can be prepared for the show and gain insight into how to increase your business’s profitability, productivity and financial standing.

For more information or questions, contact ARA Member Services at 800-334-2177.