The deadline to respond to the latest American Rental Association (ARA) economic survey is Thursday, Jan. 26. The ARA is asking ARA members to help benchmark the current conditions for the rental industry and to look ahead to the future by participating in the survey.

The first email with a link to the survey was sent to ARA members on Monday, Jan 9, and a reminder email with the link was sent to members who had yet to participate on Monday, Jan 16.

This survey is designed to only take a few minutes to complete and those who respond can receive a summary of survey results.

Participants also will have the option to be entered into drawings for a $50 American Express gift card.

The survey is confidential — survey results are presented in totals; no individual member responses are reported.

This request builds upon previous surveys sent to ARA members and responses will help the association gauge how the industry is doing economically. ARA will benchmark results for reference in assisting members throughout 2012.

If you have not received the emails or have any questions regarding the survey, please call Liz Rooney, ARA’s marketing and communications administrative assistant, at 800-334-2177, ext. 258, or liz.rooney@ararental.org.